Launched in 2016 as a B Corp-certified organization, GROVE COLLABORATIVE creates innovative natural products and offers a curated selection of healthy home essentials, like cleaning supplies and personal-care products. With a flexible, monthly delivery model and a personal Grove Guide assigned to each customer, Grove’s platform makes it easy for people to switch to healthier, more sustainable routines. Every item Grove offers, both from their flagship Grove Collaborative brand and from exceptional third-party brands, has been thoroughly vetted against strict standards for sustainability, efficacy and supply-chain practices.
In just one year of partnership, JBC worked with Grove Collaborative to successfully launch new retail partnerships, collaborations and celebrity endorsements in the press to increase overall awareness and position Grove Collaborative as the number-one leader in sustainable CPG.
In our first quarter of partnership, JBC secured placements for the brand amassing over 1 billion impressions across a wide range of consumer press, communicating the brand’s core tenets and mission-backed ethos. Highlights to date include top-tier features in Better Homes & Gardens, Apartment Therapy, Hunker, The Daily Beast and many more.
JBC has also worked closely with the Grove Collaborative team on new product launches for the flagship brand in addition to impactful leadership narratives for Founder Stuart Landesberg.
WHAT WE’VE DONE
