Together, we’re not just navigating the future of media relations—we’re shaping it.
At JBC, we recognize that media relations is evolving rapidly, reflecting the changing ways in which audiences consume information. As traditional news cycles shift towards a more dynamic landscape, we’re committed to adapting our strategies to meet these new challenges and opportunities.
Our innovative approach elevates us beyond mere information dissemination; we are storytellers at the forefront of brand visibility and community connection.
By harnessing strategic storytelling tailored to diverse platforms, we ensure that each message resonates deeply with target audiences while aligning seamlessly with our clients’ core values and objectives.
Here’s a little bit about what makes us different.
A FOCUS ON FEMALE FOUNDERS
Let's get one thing straight: The business world is still very much a man's world. Take a sector like venture capital, for example, in which female founders reportedly secured only 2% of venture capital in the U.S. in 2021. This is true on the other side of the equation, too, with just 12% of decision makers at venture capital firms being women.
JBC has long had a special focus on female-founded brands and companies, not just because of these facts and figures, but because it's the right thing to do. By ignoring female-run businesses, investors and consumers alike are missing an objectively great slice of the pie—and the pathway to a more equitable society. These are the stories we like and are specialized to tell.
DIVERSITY, EQUITY & INCLUSION IN COMMUNICATIONS
Everything we do is viewed through a DEI lens.
JBC has made strategic, internal hires across the agency to fully support this commitment, as well as implemented an ongoing monthly educational series company wide. You’re looking to us to attain new and increasingly inclusive audiences, and we know how to do so — all while advocating on behalf of those in marginalized communities.
NEWSJACKING & TREND FORECASTING
JBC has our pulse on the news cycle, and wants to equip your brand to “enter the chat” of the cultural conversation. We know trends change on a daily basis, which is why we want to consistently present relevant opportunities for organic exposure.
We provide our clients with valuable insights in the form of analytical reporting to boost the decision-making process. JBC decodes, synthesizes, and predicts what trends are on the horizon, so your organization can take a moment and turn it into a movement.
SUBSCRIBE TO "OFFICE HOURS" ON SUBSTACK
SUBSCRIBE TO "OFFICE HOURS" ON SUBSTACK
Office Hours is in session.
Join us on Substack, where, once a week, we share our expertise and best practices, empowering you to navigate the complexities of PR and take significant steps forward in your business journey.
Why Substack? As the popularity of this platform continues to rise, we recognize it as a nurturing space for voices to flourish. In an age dominated by major corporations, Substack provides a refreshing alternative that celebrates creativity and individuality. It's a place where we can express our thoughts freely, forging connections that matter. With over 49 million unique visitors as of early 2024, it's clear that many are seeking this escape from the noise of conventional social media.
At JBC, we believe wholeheartedly in the responsibility that comes with our platforms. Our platform aims to leverage our experience and network to foster positive conversations and insights that pave the way for growth and success. And as we look ahead, we are inspired to become more active on Substack, sharing authentic stories, insightful resources, and innovative strategies that matter — both for our clients and ourselves.
In an effort to support the next generation of entrepreneurs, JBC holds monthly Office Hours, during which we open our doors — both physically and virtually — to founders and small-business owners to encourage them to pick our brains on everything that may fall under the JBC umbrella, free of charge.
Be it crafting meaningful brand narratives or devising media plans, we look forward to meeting you where you are. So come on by — we can't wait to meet you. Slots are allocated on a first come, first served basis. Please email officehours@jbc-pr.com to book an appointment.