Since 2016, JBC has secured over 3,500 press hits, including hundreds of meaningful brand features that have generated more than 2 billion earned media impressions. A record 52% of attributable revenue tracks back to e-commerce affiliate sources, and more than half of the press hits garnered at least 100 sessions per clip.

JBC has significantly contributed to Parachute’s rapid growth, supporting new store openings and category launches with impactful press placements, including 50-plus feature placements announcing the launch of Parachute’s first mattress; 50-plus placements featuring Parachute’s 15-plus retail locations across the U.S.; and successful collaboration launches with Crate & Barrel, Madewell, A.L.C., Jono Pandolfi and Hedley & Bennett.