Founded in 2017 by Carolyn Witte and Felicity Yost, TIA is the modern medical home for women, offering gynecology, primary care, mental health and science-based wellness services. Through its blend of in-person and virtual services, its “Whole Woman, Whole Life” care model and a range of human-centered technology, Tia is trailblazing a fundamentally new paradigm for modern women’s healthcare that treats women as whole people vs. their body parts. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier and the business of care delivery stronger — setting a new standard of care for women everywhere.
JBC worked with Tia to redefine the brand from “Instagrammable doctor’s office” to a women’s healthcare brand that is redefining how women and their health should be treated, fusing primary care with mental health, gynecology and wellness practices.
JBC has worked with the Tia team to announce fundraises, clinic expansion in San Francisco, Los Angeles and Phoenix, as well as new service lines, including mental health offerings. The team also ran creative campaigns including Tia’s “Dear Future President” which resulted in media coverage, as well as widespread discussion in the healthcare community.
JBC has also brought Carolyn Witte and Felicity Yost’s thought leadership to life through stake-in-the-ground op-eds in media outlines such as Fortune, Fast Company and the San Francisco Chronicle’s Sunday print edition, as well as through storytelling and discussions with Politico, TechCrunch and more.
WHAT WE’VE DONE
